Monday, June 13, 2011

2011 CMA Music Festival Sells Out For Second Year In A Row

Photo credit: Bennett Farkas/CMA
For the second year in a row, CMA Music Festival sold out each night at LP Field. With crowd estimates from free areas and the nightly ticketed concerts at LP Field, CMA Music Festival reached an average daily attendance of 65,000. Tickets for 2012 CMA Music Festival, which will be held Thursday through Sunday June 7-10, go on sale to the public on Saturday, July 30 (10:00 AM/CT).

"To meet the outstanding sell out of 2010 again in 2011 speaks volumes about the strength of this event, the dedication of our fans, the support of our local community, and the popularity of our music and artists," said Steve Moore, CMA Chief Executive Officer.

In 2010, Festival attendance jumped 16.7 percent over 2009 when attendance was 56,000. The 65,000 attendance in 2011 includes four-day ticket packages, promotional and single night tickets, as well as attendance in non-ticketed zones and events.

"Last year there was a terrific amount of support for our event following the floods that ravaged our city," Moore said. "We hit a benchmark that was higher than anyone expected and to meet that number again this year is an accomplishment and speaks directly to the music."

Despite record-setting temperatures in Nashville, attendance in the numerous free Zones, public events, and concert venues was equally strong. In fact, there was record attendance Saturday at Chevrolet Riverfront Park with more than 25,000 fans attending the free concerts throughout the day on the sloping bank of the Cumberland River.

"Eighty percent of our four-day ticket holders come from outside of Tennessee," said Moore. "And we are seeing gains with our locals who are coming out to support our free areas and purchasing a growing number of tickets to attend the single night concerts at LP Field."

According to the Nashville Convention and Visitors Bureau, the direct visitor spending generated by CMA Music Festival in 2010 was approximately $24 million, about $1 million above the 2009 figure, easily the top annual generator of tourist income in Nashville. And it appears that 2011 was a boon to business again. Figures for 2011 will be released by the NCVB at a later date.
           
"Almost unbelievably, this event continues to get bigger and better every year," said Butch Spyridon, President of the NCVB. "CMA Fest is not only Country Music's biggest bash, it's Nashville's too, and we anticipate record spending again this year."

Fans can order tickets for 2012 CMA Music Festival by calling Ticketmaster at 1-800-745-3000 or 1-800-CMA-FEST (262-3378). To purchase tickets online, visit www.CMAfest.com or www.Ticketmaster.com. Tickets can also be purchased at the Bridgestone Arena Box Office.  Prices do not include applicable handling fees. Ticket prices are subject to change without notice. All sales are final and non-refundable. Four-day ticket package categories correspond to a different level of seating at LP Field. Children 3 years and younger are admitted free.

2012 CMA Music Festival Four Day Ticket Package Prices
Seating Level                                      Price
Gold Circle                                          $325
Floor                                                    $225
Lower Level Premium                         $225
Lower Level                                         $180
Club Level Premium                           $180
Club Level                                           $160
Upper Level Reserved                         $125
Upper Level General Admission         $115

No comments:

Post a Comment