Thursday, June 23, 2011

BAMA RISING's Sold-Out Event Raises Over $2.1 Million For Alabama Tornado Recovery

(L-R): Birmingham Mayor, William Bell; Kate Nielsen, Community Foundation of Greater Birmingham; Jeff Cook, Teddy Gentry, Randy Owen, ALABAMA; David Smith and Jeff Mango, Verizon
“BAMA RISING: A Benefit Concert for Alabama Tornado Recovery”, presented by Verizon, hosted by ALABAMA, entertained a sold-out crowd on June 14th at Birmingham’s BJCC Arena during the nearly six-hour concert that featured 19 of today’s top entertainers.  The event raised over $2.1 million which will be used for tornado recovery through the Bama Rising Fund of the Community Foundation of Greater Birmingham.  In addition to the monies raised through sponsorship, ticket sales, merchandise, auction items and texting, Dave Matthews underwrote the expenses of the event and Brad Paisley donated the production.  “Bama Rising” was presented & produced by AEG Live/The Messina Group, Red Mountain Entertainment and Red Light Management. Corporate sponsors include Verizon, PCI Gaming, Birmingham Auto Dealers Association, Coca-Cola, Bravado, Zeekee Interactive, Bill Young Productions, Tour Design and Ticketmaster. The BJCC Arena also donated a portion of their normal charges.

The benefit pulled together an All Star cast of top entertainers that truly left the crowd in a frenzy of excitement after every performance.  From the opening set by concert hosts and organizers, ALABAMA, including the Holy Trinity Children’s Choir and the Tuscaloosa Symphony Orchestra, the crowd was treated to outstanding performances by Rodney Atkins, Dierks Bentley, Bo Bice, The Blind Boys of Alabama, Luke Bryan, Sheryl Crow, Sara Evans, Taylor Hicks, Little Big Town, Martina McBride, Montgomery Gentry, David Nail, Jake Owen, Brad Paisley, Kellie Pickler, Darius Rucker, Ashton Shepherd and The Commodores, including an all sing finale that had the sold-out room singing along to every note.

Kate Nielsen, President of the Community Foundation of Greater Birmingham, philanthropic partner with Bama Rising through the Bama Rising Fund of the Community Foundation: “We are thrilled at the total shared today by the organizers of Bama Rising. This is phenomenal for our citizens. We look forward to working as part of the advisory committee for the Bama Rising Fund in distributing these dollars to support tornado survivors across our state as they rebuild their lives. As part of our overall efforts in tornado recovery locally and across Alabama, we have already been working with existing and new Long Term Recovery Committees in every affected county to gain on-the-ground information about what is needed.”

ALABAMA said, “We are here to help our neighbors, and we are doing that tonight.  We are so blessed to be able to bring this amount of talent into one room to help raise funds and entertain the people of Alabama.”  Other artists were just as humbled by the experience.

“This is indescribable, country music fans are so loyal and so generous” – Little Big Town

“We’ll bend a little bit but we won’t break. We all pull together in time of need” – Montgomery Gentry

In summary of the event the following quote is from a survivor that was in attendance.

“The event means a lot to me. My sisters and I were affected by the tornado along with the loss of my house and parents. It means so much to be here and hear my favorite song “A Little Bit Stronger” by Sara Evans.  I’m happy to be a part of it.” – Ciera Sanders, 14 years old from Shoal Creek Valley in Ashville, Alabama.

BAMA RISING encourages fans to donate $10 to the Bama Rising Fund by texting “BAMA” to 501501. Text messaging rates will apply, and the $10 donation will be added to the donor’s cell phone bill. Donations in any amount can be made through a secure on-line giving site linked to www.bamarising.org.

The Bama Rising Fund has been established at the Community Foundation of Greater Birmingham to support long-term recovery statewide in the wake of the April 2011 tornadoes that devastated Alabama. Decisions about how to deploy BAMA RISING concert proceeds and gifts to the Bama Rising Fund will be made by an advisory committee including representatives of the artists, promoters and the Community Foundation.

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