Friday, June 3, 2011

Rodney Atkins & Crown Royal Team Up For "Safe Rides Home" During CMA Music Festival


With thousands of country music fans descending on Nashville for the 40th CMA Music Festival, Crown Royal is asking all legal-drinking age adults to drink responsibly while taking part in the ultimate country music fan experience. To aid adults in making responsible choices and remind country music fans to get home safely, Crown Royal will give away over 500 pre-paid taxi vouchers valued up to $10 and redeemable through Music City Taxi from June 7 – 12th.  

The Crown Royal “Safe Rides Home” program will kick off during Rodney Atkins’ free “Music City Gives Back” benefit concert from 7 p.m. – 10:30 p.m. on Tuesday, June 7. Atkins will join other artists and fans in the streets of downtown Nashville for a free concert to raise funds and collect donation items for tornado victims and the American Red Cross Relief Fund

Concert goers can receive a voucher throughout the evening by visiting the Crown Royal brand ambassadors located on the corner of 5th Avenue and Broadway. The “Safe Ride Home” voucher is intended for those 21 and older and is good all week throughout CMA Music Fest.

Be sure to visit the Crown Royal brand ambassadors located on the corner of 5th Avenue and Broadway on Tuesday, June 7th between 7:00 p.m - 10:30 p.m. and pick up your pre-paid voucher while supplies last.

Crown Royal would like to remind fans to drink responsibly during the biggest country music festival in the world.   

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