Friday, July 15, 2011

Taylor Swift Launching Signature Fragrance 'Wonderstruck' This Fall


Taylor partnered with Elizabeth Arden to launch her first signature fragrance.  Wonderstruck will debut in prestige department stores nationwide in October.

"Wearing perfume is such a unique way to create memories. Like songs, a scent can take you back and allow you to relive a moment in time."

With its eclectic and traditional aesthetic, Wonderstruck draws inspiration from Taylor’s personal life experiences, making every element of the brand authentic.

The name Wonderstruck comes from the song “Enchanted” on Taylor’s current album, Speak Now.  Wonderstruck is that awe-inspiring feeling that comes from experiencing something magical, especially the rush of an instant connection with someone. Taylor hopes to capture this feeling in her fragrance.

"I wrote the lyric, 'I'm wonderstruck, blushing all the way home,' for the song 'Enchanted' about the first time you meet someone. A fragrance can help shape someone's first impression and memory of you. It's exciting to think that Wonderstruck will play a role in creating some of those memories."

Created by Taylor with perfumer Olivier Gillotin of Givaudan, inspiration came from Taylor’s favorite memories and scents. Wonderstruck is a gourmand floral; a charming and sparkling surprise of vibrant fruits, kissed by a bouquet of soft petals and a touch of sweet indulgence.

A perfectly charmed deep purple bottle holds this enchanting fragrance.  The iridescent rainbow finish gives the bottle a magical glow.  The antiqued gold charms that adorn the bottle were hand-picked by Taylor and are reminiscent of herunique style.  The Moravian star, dove and birdcage charms are signature decorative elements that evoke Taylor’s whimsical flair.  The charms appear once again within the intricate detail of the embossed cap, capturing Taylor’s love of hidden messages. 

Keep up to date with Taylor by visiting her official website, www.TaylorSwift.com.

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